Purpose Statement
The purpose of this website is to provide weather forecasts for the cities of Franklin, Greenville and Springfield. Included in the weather forecast is high and low temperatures, wind speed and direction, precipitation, and hourly temperature readings.
Target Audience
Who is using the site?
- Weather websites are accessed by people of all ages, generally 13 years and up.
- According to a 2015 survey, 23.2% of people access weather on their default phone app, 19.1% access a specific website or app, and 14.2% access weather through an internet search.
- There is no specific income, education, or family status for users of a weather website.
- Any person who understands how to use a browser or smartphone can access the site.
What is the user doing when they visit the site?
- Users can be anywhere when visiting the site, from sitting at home, in bed, commuting to work, in a restaurant or concer, planning a vacation, shopping, at work, in class, on a plane, at a wedding or funeral.
- Users can be accessing weather from any device, including desktops, laptops, smartphones, and tablets.
What actions or content is the visitor wanting?
- What is the current day's weather?
- What is the current temperature?
- What is the high and low temperature expected to be today?
- What can I expect in the next 24 hours?
- How much rain did we get today?
- How windy will it be today?
- How should I dress based on the weather?
- In general, the user is not looking to retain any information found on the website. The website will be used strictly for short-term reference.
Where is the visitor located?
- In or near the cities of Franklin, Greenville and Springfield.
- Possbly planning a trip to one of the three cities.
When is the site being visited?
- Highest traffic occurs first thing in the morning or just before bedtime.
- During the day if a visible change of weather is being experienced.
How are the users accessing the site?
- Desktop
- Tablet
- Laptop
- Smart Phone
Audience Persona
Photo:
Fictional Name:
Shannon Pearce
Title/Responsibilities
Domestic Engineer & Owner.
- Caring for her two children; an 18-month old and 3-year old.
- Starting her own business from home while her husband works full-time.
Demographics:
- Married
- 29 years old
- Mother of two
- Lives in middle-class neighborhood
- Stay-at-home mom
- Budding entrepreneur
- Studied at college, no degree
Goals and Tasks:
She is focused on two things: raising her children and launching her new business. Her biggest concern is being able to plan the many details of her busy days for family and business. Knowing the weather is very important to planning activities for her children and scheduling her time properly.
- Caring for and raising her children,
- Taking care of the home,
- Knowing the weather so she can plan activities with her children,
Environment:
She is glued to her mobile phone and checks current information constantly. She rarely has any other form of communication, such as email or phone calls. She rarely sits down at a computer for any length of time.
Quote:
"You were born an original. Don't die a copy."
What am I going to do with my kids and when will I squeeze in my business?
Initial Wireframe Sketches
Desktop
iPad
iPhone
Peer Reviews
Deon Miller
Your sketches are not late, I do not think that they are due until 11:00. I was wondering what the d1 d2 d3 elements are?
Laura Friedman
Day 1, Day 2, Day 3 . . . sorry for the unclear abbreviations.
Also, since this discussion board is due on Friday morning by 9AM MST, and we're supposed to give each other 48 hours for review, it is actually late a little late.
Melanie Bartholomew
I think it looks great. I like that your menu on top matches your footer on the bottom! The only thing that concerns me is lack of hierarchy, and maybe this will not be a problem when you put your design together digitally. I found myself not knowing where to look, just kind of scattering my eyes around the page to see what I could find. On sketch revisions I would focus on making a main hierarchy obvious. Also I'm not sure if you notice this, but on your browser "high" and "low information the low is on top and the high is on bottom. Maybe think about switching it up so the hight is on top and low is on bottom ;).
Amalfi Silverio
Looking at your sketches, the only thing that i can suggest is to simplify your design a little bit, you have great elements, but they make the site a little to busy. Also, I think that High/Low will look better together one below the other one, it makes it easy for the user. Thats all I have. :)
Jose Santos
Hi Laura, I think you got all the elements needed to build the website. Looking at yours I think that I have to do some changes to mine. I have to add some more elements to it. Thanks
Revised Wireframe Sketches
Desktop
iPad
iPhone
Summary
Based on peer reviews, I changed all three designs to a simpler, more straightforward layout.